Tuesday, August 28, 2012

Lack of exercise killing as many as smoking...

Ryan DeLuca founder and CEO of Bodybuilding.com sent this news blurb out to the BB.com family.

 I wanted to share it with the rest of you.

From the BBC:

A lack of exercise is now causing as many deaths as smoking across the world, a study suggests.

The report estimates that about a third of adults are not doing enough physical activity, causing 5.3m deaths a year.

That equates to about one in 10 deaths from diseases such as heart disease, diabetes and breast and colon cancer. Researchers said the problem was now so bad it should be treated as a pandemic.

This makes me sick to my protein-powder-filled stomach. Just like with smoking, these early deaths are preventable. We know exactly what to do. The bodybuilding industry has had the answers for sixty years, but the message is still not getting through to the mainstream. Why?

·         The government doesn’t get it. Obese politicians are force feeding us corn-based carbs and reminding us to “take short walks and spend time gardening”.
·         Scam marketers have made it worse by promising to get us in shape with the latest two-minute ab workout or miracle fat burning pill.
·         The drug industry is against us all. They can’t profit off of exercise. It’s actually their competitor, so they tell us we need prescription pills instead.
·         Most gyms are focused on signing up members and collecting initiation fees, fully knowing that most members don’t actually show up after a few weeks. The fact that members stay home actually helps keep their costs down.
·         Every day a new book comes out with some “revolutionary” new diet and they spread the word all over the news. They can’t profit off of the obvious so they have to make up something “new”. It causes so much confusion.
·         The fast food industry has made bad food available on every street corner, and they try to trick us into thinking it’s healthy by including some low-cal options that nobody actually buys.


It’s not that complicated! Our site has the answers and they aren’t sexy or new. Almost every Fitness 360 athlete profile on our site shows that they follow the same basic workout, nutrition and supplement plan. Almost every transformation story has the same elements. The hard part is staying motivated and we’re continuing to work on social and tracking tools that make it easy.

The answer is not legislation or medication.  The answer is information, motivation and supplementation.

We have already changed the lives of millions of people around the world, but our job is not even close to being done. Thank you for doing your important part to help us fulfill our mission!


Thanks!
Ryan DeLuca
CEO, Bodybuilding.com

The Bodybuilding.com Mission: We help our visitors reach their health, fitness and appearance goals through information, motivation and supplementation.